The future advantage of your company is its ability to stay competitive in the changing world.
You get that by giving it a unique personality and voice, and thus making it relevant, recognizable and trusted in an increasingly complex environment.
What really sells your products and services?
COMMUNICATION
There are two kinds, and both are equally important for getting your message through and sales in.
VISUAL and VERBAL.
For VISUAL you have your branding kit – your logo, your colours and fonts.
For VERBAL you have your unique style – how you and your team speak, write and make your (potential) customers FEEL.
In this page you
GET THE SECOND ONE.
There are two options depending on your budget and style of work.
Thank you
Thank you
Created by
ex-IKEA
copywriter
Used by
500+
businesses
Based on
18
yrs of experience
Tested in
7
languages
What clients say about this
This changed everything for us. Now we save thousands on rewrites with every communicator we hire. It's like finally they magically understand what I want from them.
-Martin, digital entrepreneur
I wish I had done this years ago. Really – start as soon as you can!!! You'll thank me later for this advice.
-Baiba, business coach
This product is a gem. Superior to what I got from expensive agencies in my previous tries to hire a professional for fixing my communication. I sincerely recommend it!
-Crystal, marketing manager
The quality you're getting at this price is a gift, not a deal. Honestly this product is worth so much, much more than you're paying for it.
-Maggie, interior designer
This system gives you DIY strategic document that you will share with everyone who makes any type of content for you. And they will finally UNDERSTAND WHAT YOU WANT FROM THEM! That's priceless, and my painful previous experiences prove that.
-Lina, sales manager
This is the ony thing that finally made ChatGPT sound like my brand. This course delivers more than it promises on this page. THANK YOU! ❤️
-Susan, building coaching empire
Meet the brain behind this system
In case we haven't met –
Hi! I’m Anita Mirushkina.
I built this system after working as an in-house copywriter at IKEA – where I saw firsthand that strong brands don’t rely on talent. They rely on systems.
When I was preparing to leave my role, one question bothered me:
“How will the brand keep sounding the same in my local language after I’m gone?”
That’s when I realized what most businesses lack:
Not creativity, not effort – a clear, detailed, documented brand voice.
So I turned that missing piece into a 14-day process any business can use – without agencies or huge budgets.
This isn’t theory. It’s operational.
To know more about me, connect with me on LinkedIn here.
Why such a price difference?
Because my clients range from solo-preneurs to large international corporations, and although they share a need for superb communication, their working methods, budget and time allocations differ. Yet I believe that splendid, professional communication should be accessible to all – whatever their budget.
“If you have it in you to do it yourself, this is a great opportunity to get the same framework as the high-end customers.”
NOTE: Low-price offer gives the list of components and step-by-step guidance throughout the process, however, the result you'll get will depend on your interpretation of the guidance.
Full-price offer is the agency-level service that gives you a complete professional set of multi-purpose use guidelines for your business.
This is a ONE-TIME payment. One action – lasting transformation.
The process includes 1:1 session between your company's visionary and our top communication expert, detailed, documented communication guidelines, 1-pager summary and guidance for proper application.
Clients have trusted our knowledge of brand communication for years.
Pick one of two lanes which feels the most comfortable for you and see you on the other side.
Thank you
Thank you
What you’re getting
A system that smart businesses actually use.
Brand foundation
Diagnostics – where you stand
Define your real positioning
Clarify your identity in words
Audience and connection
Who you speak to
How they want to feel
How to build instant trust
Brand voice creation
Voice pillars
Tone and energy
Vocabulary style
Emotional signature
Implementation
Application
Briefing your team and outsourcers
Staying consistent
Most people know their communication isn't working.
The ones who fix it don't wait until they feel ready.
Choose your kind of action ↴
Thank you
Thank you
This is the end of this page
Have questions or other communication-related needs for your business? Drop me a message on anita@miruskina.com
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